Baas Strategy is a brand strategy and insights company. We work with brands of all sizes and industries to help them connect more deeply with their customers.
Our goal is always to find a “good answer” to our clients’ brand challenges — a way forward or strategic insight that is authentic and true, that they can act upon with enthusiasm. That means listening closely to all the voices in the room (especially the quiet ones). It means not taking things at face value, but looking beneath the words or data to discover a deeper meaning that points in the right direction. It means imagining a future that looks different than the present, then charting a plan to get there.
Services
Brand Strategy
Corporate Branding: Positioning, Purpose, Personality and Vision
Personal Branding: Codifying Personal Brand Purpose and Personality
Design Strategy
Restaurant and Retail Design Strategy
Brand Identity and Brand Visual Guidelines
Package Design Strategy
Insights
Research Design and Implementation
Organizational Learning Planning
Qualitative and Contextual Research
Quantitative Research
Strategic Copywriting
Annual Reports, Websites and Collateral
Team
For each engagement, we put together a team of subject matter experts whose skills and experience will best serve the needs of the client and project. Our network of talented communications professionals, creatives, researchers and project managers runs deep, and our penchant for collaboration is strong. All projects have the hands-on leadership of Baas Strategy’s founder and lead strategist, Stacy Baas.
Stacy Baas
Stacy is a strategist with 20+ years experience in branding, marketing, and design strategy. Her category experience is wide ranging, from retail and hospitality to technology and consumer packaged goods.
Prior to starting Baas Strategy, Stacy was a strategist at global design firm Callison, helping Hilton Hotels, Vail Resorts, and AT&T bring their brands to life in the context of built environments. Prior to that, she led global strategic projects for Microsoft, Corona Extra, and Panasonic as a strategy director for Fitch. Stacy's career began in consumer insights, conducting research around the country for companies such as The Coca-Cola Company, Bacardi USA, and the Hain Celestial Group.
When she’s not working, you can find her hiking among the coastal redwoods near her home in Oakland, California.
